Business Plan 2023 – 2024

Business Plan 2023 – 2024

  • On January 18, 2023

 

GLINK ARTS GLOBAL GROUP, INC.

BUSINESS PLAN

2023 – 2024

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Table of Contents

I. Company Overview

II. Glink Arts Market – Vietnam

  • Market Analysis
  • SWOT Analysis
  • Industry analysis
  • Customer Analysis
  • Competitive Analysis
  • Marketing Plan
  • Operational Plan
  • Management Team
  • Financial Plan

III. Glink Water Filtration System

IV. Glink Spirulina Health Product

V. Summary

I. COMPANY OVERVIEW

Sports Pouch Beverage Company, a California corporation was established on May 03, 2005.

The company was devoted to the sales, marketing and development of a new manufacturing

technology to produce an innovative beverage container in a user-friendly packaging that would be less costly, require less storage space and eliminate the need for empty cases of plastic or glass bottles waiting to be filled.

However, due the prolonged illness and the subsequent death of the company’s late President Mr. Gilbert Arvizu on January 28, 2020, the Company decided to redirect its business focus from beverage container to art paintings with a new management team.

On March 26, 2021, the company filed a Certificate of Reinstatement/Revival in Nevada, to resurrect the dormant corporation, using the Sports Pouch Beverage Company, Inc. name.

On October 20, 2021, the company changed its corporate name to Glink Arts Global Group, Inc. (Glink).

Throughout the years of 2021-2022, the company has devoted much of its time and effort for corporate reorganization, and feels that it is ready to move forward with its new business approach for 2023 and beyond.

Glink focuses its core business activities in creating, selling, distributing, and franchising of high-quality art paintings, and provide a system to connect customers and service providers through the use of technology-based applications.

All paintings, including digital paintings, are sold under the exclusive Trademark of our company’s founder: David Chinh Truong. As an artist himself, Mr. David Truong has won five international fine arts awards, in which he has been the only person to receive this prestigious award for five consecutive years. He is one of sixty famous painters voted for by the International Art Association and the recipient of the best American prize.

Starting in 2023, Mr. Chinh Truong, Chairman, CEO and Founder of Glink, will provide up to 100 of his own paintings, and some original paintings of artist Pablo Picasso to the company. The company can use the paintings for sales, copyrights, or limited editions.

Also in 2023, Glink provides a special intermediary service between the buyer and seller for an original art painting of Pablo Picasso. This particular transaction should bring in several million dollars to the company’s revenue.

Glink continues to conduct its business operations in the arts industry within the USA market, however, for 2023 and beyond, the company plans to expand its scope of activities to include:

A) New arts market for Vietnam,

B) Water filtration system, and

C) Spirulina health product.

II) VIETNAM’S ARTS MARKET:

Glink identified Vietnam as a potential market through its analysis and summary as below:

A) Vietnam’s Art Market Analysis

 

In the 1990s, the Vietnamese art market was small and fragmented in which art products were targeted and sold mainly to travelling foreigners at a low-end price range. However, with the tremendous economic growth recently, especially in the housing and construction industries and an increase in the number of middle income and HNW individuals, have created a huge demand for artworks and art collecting for both personal collecting and commercial decorating.

According to Art Researcher Quan Nguyen and Vietnamese economists, the forecast demand for art pieces and paintings in Vietnam are expected to increase on an average of 10 – 12% per year (in the period of 2021 – 2025). It is expected that by 2025, the country will need to sell around 20 to 40 million copies of art pieces to meet the domestic demand in Vietnam and for tourists from around the world.

B) SWOT Analysis

The following SWOT analysis describes the strengths and weaknesses of our company in the Vietnamese market. It also describes the future opportunities and possible threats the company has to deal with.

Strengths

  • Growing interest of paintings by artist David Truong within the Vietnamese population Glink brand paintings in general are also attract attention from the younger population
  • Glink’s art works are fully copyrighted to ensure prestige, and high value for customers
  • Ability to quickly adapt to the changing environment including building up its own online and digital art sales
  • Efficiently eliminating printed catalogues, excess packaging in art shipping and handling
  • Strong network of dealerships and customer memberships

Weaknesses

  • Glink is a relatively new company and must compete with well established, and much larger art businesses in Vietnam and internationally

Opportunities

  • Steady growth rate of demand for pictures and paintings globally are expected for the period 2022-2026
  • Strong demand for pictures and paintings in Vietnam for 2022-2026
  • Glink has established a foothold, and continue to penetrate the Vietnamese art market
  • Vietnamese government supports and encourages private enterprises

Threats

  • Well established art businesses and companies
  • Slow down or disruptions in the supply chain, distribution and delivery of orders
  • Consumers taste in paintings and arts can change rapidly
  • Rapid advancement in technology and its impact in the art industry

C. Industrial Analysis

Due to COVID-19, the art industry has gone through a challenging period where its market shrank by 22% in 2020 – a decrease from $64.4 billion in sales in 2019 to $50.1 billion last year (Clare McAndrew’s “The Art Market 2021” report). However, the pandemic also forced and transformed much of the art world to shift its approach toward online and digital mediums, thereby creating new unexpected demands and opportunities.

Despite the challenges from the pandemic crisis, the art world will continue to make strides in term of sales volume as art itself shifts to reflect the preferences, tastes, and values of the buyers and art collectors.

In 2021, it was highlighted that the significant growth in digital art sales and the increase in the number of high-net-worth (HNW) collectors have the greatest impact in dampening the full effect of the contraction.

According to Benjamin Sutton (What Collectors Need to Know from the Art Market 2021 Report), the number of billionaires in the world rose by 7% in 2020. Among the HNW, two-thirds of the respondents said that the pandemic had increased their interest in art collecting while millennials in the report being the biggest spenders.

Meanwhile, the strength of the market in Asia saw a steep change in 2020 with a steady influx of new, younger buyers and a radically expanded buyer base.

D) Customer Analysis

Currently, our company has three main categories of customers: Agent Customers, VIP Customers, and Retail Customers. The highest concentration of output is still agent customers who account for the majority of the sales revenue.

In 2023, our company will focus its efforts in Vietnam due to its strong economic development, geographical advantages, and growing desire to own and collect high-valued paintings and artworks. Wall paintings are particularly popular in Vietnam. Digital and hand-painted art are also becoming a potential market in the upcoming years.

Our company also partners with real estate developers in all sectors including residential buildings, high-density apartments, high rises, hotels, resorts, and restaurants. Our company provides large-scale pictures as decorative packages to these industries.

E) Competitive Analysis

There is little direct competition from our competitors. This is due to our unique paintings from the artist himself in which these paintings are created, distributed, franchised, copyrighted, and sold exclusively under the company’s trademark.

F) Marketing Plan

Our company will apply multiple strategies in our Marketing and Sales Plan:

The Glink Brand

Glink Brand provides unique value propositions:

  • Offering high-quality, local and international paintings from Artist David Truong
  • Providing excellent customer service ranging from a hands-on sales teams to effective distribution and delivery options

Promotion Strategy

Our company expects a wide range of target markets including commercial and business partners in various industries and for individuals living in major cities in Vietnam.

  • Advertising through social media platforms, television stations, internet, etc.
  • Public relations through press release and announcements regarding special events and auctions
  • Ongoing customer communications to keep clients well-informed of company activities

Personnel
Increases sales staff who hold two to three years of experience in the industry. These members will bring products directly to the customers.

Customer Membership

  • Create membership cards and loyalty cards
  • Consulting products
  • Gift wrapping service for free or at a reasonable fee
  • Executive Membership for important customers with special care and services
  • Supporting customer service functions

Customer care management

  • Provide statistics on purchase history and sales
  • Order status
  • Promotions
  • Update customer feedback and resolve issues
  • Manage security to access the system
  • Monitor the quality of employees’ direct contact with customers.

G) Operational Plan

In order to successfully implement our company’s business model, the company will execute a multipronged approach as follows:

  • Expand online sales
  • Focus on wholesale channels
  • Increase market share, and
  • Effective resource allocation

Our company plans to measure how successfully we execute our operational plans by reviewing indicators such as the company’s:

  • market share, and growth in market share
  • product quality
  • brand reputation
  • production performance
  • personnel performance
  • distribution network
  • sales volume and profit margins.

H) Management Team

Mr. David Truong

Founder/President/CEO

Mr. David Truong has over 20 years of intensive painting and artistic research, over 40 years in the music industry, and over 18 years as an entrepreneur.

As an artist, Mr. David Truong has won 5 international fine arts awards; in which he has been the only person to receive this prestigious award for 5 consecutive years. He is one of 60 famous painters voted by the International Art Association and the recipient of the best America Prize.

Mr. Steve Truong

Vice President/CFO

Mr. Steve Truong brings to the company a wealth of comprehensive knowledge in the areas of operation, finance, general management, strategic research and analysis, policy development and investigation. He holds a Bachelor of Economics from the University of Waterloo, a Bachelor of Business Administration from Simon Fraser University, and a Master of Business Administration from Taft University.

His current role involves negotiating and arranging debt financing and equity investment between international lending and investment institutions and for clients seeking funding for projects. He is active in assisting with Mergers and Acquisition activities, as well as assisting private companies get listed in the US Stock Exchange.

Other Key Members

The management team is also supported by the Board of Directors, Legal Counsel, Certified Public Accountant, Auditor, Investment Advisor and other professional and administrative staff.

I) Financial Plan

Revenue:

Our company expects to generate revenue from several sources:

  • Art galleries
  • Online sales
  • Special events and auctions
  • Copyrights, and
  • Intermediary sales services

Expenditure:

The following are some of the normal and recurring operating expenses:

  • Sales commission
  • Salaries and wages
  • Advertising and promotion
  • Marketing
  • Professional fees
  • Legal fees
  • Office expenses
  • Rent expenses

For 2021 and 2022, our sales and revenue were somewhat limited, due to our redirect and focus on new products. For 2023 and forward, it is expected that our sales and revenues should improve substantially, especially with the possible intermediary service provided in the sale of Pablo Picasso picture.

III) GLINK WATER FILTRATION SYSTEM

Glink has partnered with (XXX) a water filtration manufacturing company in Vietnam. The arrangement was for Glink to assemble the filtration system in the USA under Glink’s brand name.

Glink plans to promote and distribute two models: Model MBR06-DDL and Water Purifier G2???

The advantage of Model MBR06-DDL is that it is portable, compact, and can operate without the supply of water.

The advantage of Water Purifier G2 is that it is light, compact, and the price is substantially lower than different water filtration systems that are currently in the market. Since it is affortable, it is ideal to distribute on a large scale level.

It is expected that the start-up costs for this new product will be minimal, which is primarily in the costs of shipping and warehousing. The company plans to use its existing and extensive network to promote and sale of this product online and in retail.

The new product can commence in the first quarter of 2023. The sales will be both online and retail. Since this is a new operation, no sale revenues and expenses can be estimated at this time.

IV) GLINK SPIRULINA

Spirulina is an algae that grows naturally in mineral-rich waters. It is loaded with protein, vitamins, minerals, flavonoids, polyphenols carotenoids and antioxidants.

It’s been used as a food source for several centuries in Mexico and some African countries. In the U.S., it’s been sold in supplement form since the 1970s.

Glink has partnered with Dai Viet Spirulina Group JSC, one of the largest and most reputable producer of spirulina in Vietnam. The arrangement was for Glink to become the sole distributor in the USA market under Glink’s brand name.

Glink’s advantage as compared to its competitors came from: Full support from Dai Viet JSC, highest quality product, and a very competitive price.

It is expected that the start-up costs for this new product will be minimal, which is primarily in the costs of shipping and warehousing. The company plans to use its existing and extensive network to promote and sale of this product online and in retail.

The new product can commence in the first quarter of 2023. The sales will be both online and retail. Since this is a new operation, no sale revenues and expenses can be estimated at this time.

V. SUMMARY

Our company’s vision, mission, core values, quality commitment policy, effective and efficient supply and distribution chains and logistics, combined with our experienced and professional management team, sales and marketing staff will set us apart and give us an edge over our competitors.

Our company will continue to look for new opportunities, including expanding new market and adding new products that offers high values, and excellent profit ratios to our company and shareholders.

 

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